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PERIOD

PLANET

Brief

I absolutely loved working with the talented Lana Caster and her team on this game-based learning project aimed at destigmatizing education around menstruation and puberty for 10-14-year-olds. Our awesome team crafted this experience to be engaging and informative, breaking down barriers and fostering open conversations. It was truly a labor of love, and I’m proud of our impact on empowering young individuals across the world with essential knowledge.

What I did

Creative support
Annoying back seat driver
Experience direction

Client

Kotex

Type

Educational game

Year

2023

Agency / Prod Co

Ogilvy / North Kingdom

Team

North Kingdom

Lana Caster : Creative Lead
Sara-Lee Rost : Executive Producer
Magnus V. Östergren : Experience Director

Scroll down for full team credits

Awards & Mentions

Webby Awards
Winner in Best Websites and Mobile sites Education 2024
Honoree in Best Visual Design – Function 2024

VISIT SITE

VIDEO

Short case study video of the project. Read more below.

CHALLENGE

Conversations about puberty and menstruation can be seen as a daunting and stigmatised subject. Kotex had a mission to educate girls around period health to communicate menstruating is a natural part of life that should be discussed openly, not hidden. Ogilvy then conceptualised Period Planet – an educational game to educate 10-14 year olds about menstruation. North Kingdom translated this vision and curriculum into the game browser experience – accessible in and outside the classroom.

SOLUTION

North Kingdom designed and developed the experience for this initiative where the Kotex curriculum is explored through different game levels, unique gameplay mechanics, and adventures through new environments on the planet.

The four levels of the game covers:

Puberty and Signs of Getting a Period
How the Uterus Functions
Phases of the Menstrual Cycle
Period Products & Period Preparedness.

RESULTS

We created Period Planet in WebGL for a low barrier of entry to children for a wide bandwidth of devices and internet connections. The beta has been tested with teachers and students in Australia with an incredible 92% saying they will use it in their teaching curriculum.

SHOTS

Enjoy some random shots from the project. More to come when I dig up the work files from a hard drive that is currently somewhere, somehow and sometime.