THE CHALLENGE

Riot Games wanted to build a massive event hub for the Riot Arcane event, a month-long experience to celebrate the launch of RIOT’s first animated series, Arcane, set in the League of Legends universe.

It would mark Riot’s expansion into the film and entertainment space.  This was a big moment and Riot was looking to leverage this launch to elevate player perceptions around their IP, games and sports with a total ecosystem that weaved all of Riots products together.

THE SOLUTION

We designed and produced an entire city with various unique districts in WebGL as an immersive in-browser 3D experience for the RIOT fans to explore and interact with. Evolving over time, players embarked on a narrative adventure and solved missions to earn in-game rewards.

• A browser based 3D city with seven districts unlocking over time
• A big amount of characters in every district
• A narrative adventure taking players through all the places on the map
• Rewards and easter eggs hidden all over the place
• Original artwork and sound design making the experience it’s own thing

During the campaign the city grew and transformed through missions completed by players until it physically manifested at the campaign’s experiential climax at a celebration called Undercity Nights.

People was to come here first thinking it was the launch campaign for Arcane and then be surprised not only with that but with an unexpected move – A moment in time when the Riot metaverse can be experienced all together for the first time.

THE 7 DISTRICTS

Quick overview of the districts that made up the city of Arcane. The city is divided into 7 districts (influenced by the different RIOT IP’s). Each district had different Points of Interests that users could explore by moving in the 3D scene.

I led the narrative and level design of all the districts and their layouts while my team created all the art and assets used in the resulting scenes.